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Barnardo's, a childrens charity, has been order to withdraw an advertisement they were running depicting a baby with a cockroach crawling out of its mouth. The advertisement symbolised the poverty and depravity in which some babies and small children exist.
The advertisement drew 466 complaints and the Advertising Standards Agency, ruling it was likely to cause "serious or widespread offence", ordered it to be discontinued.
It is an indictment on our society that babies and children living in squalid conditions do not cause "serious or widespread offence". Let's all just pretend they don't exist shall we? That way on Christmas day, after demolishing the food and drink that are making our table bend at the knees we can settle down in front of the tele without seeing any nasty visual images to exacerbate the indigestion we are undoubtedly experiencing.
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or read the most recent entries here.An advertisment like that needs to have some shock value to get people off their arses and pay attention. I remember seeing a really disturbing anti- child abuse billboard in London, featuring a young child with the face of an old woman. These things need to be heard, and the shock factor is the only thing makes one advertisment stand out among the million others we see every day.
Posted by: Rich D at December 11, 2003 12:27 AMWhat makes you think that we did not pay for this trip to Norway ourselves?
Posted by: Don Olson at December 21, 2003 12:10 PMSincere apologies Don, obviously an incorrect assumption on my part.
I trust you enjoyed Norway, it has long been an desired destination of mine.
Posted by: GreenMan at December 22, 2003 07:49 AMi am a business student about to do my final project on shock advert,
i have been researching into this subject for a number of mounths and i feel that the advert that i have seen are very good and the one above is one of the best. i hate to see the amount of complaints that you get for bringing the isssue to the publics attention. if the imagers were not true of today then i would say yes, these poeple have the right to kick up a fus.
i am sure that when the band aid advert came out people did not just turn the other way. that was proven by the results. it was an issue that needed to be brought to the publics attention so they could help. keep up the good work. shock advert work
Posted by: fletch at February 18, 2004 02:51 AM
Stumble It!