The Green Man December 18, 2003

Truth In Advertising

Ever heard of recombinant bovine somatotropin? The Green Man hasn't but it appears that he may well have consumed a great deal of it. It is an artificial hormone administered to cows to increase milk production.

In Maine it is OK to not administer it but it is apparently illegal to say that you haven't. Oakhurst Dairy is being sued by the chemical giant Monsanto who claims its label implies the dairy's milk is somehow better than milk from cows treated with recombinant bovine somatotropin.

"We make no claims at all as to other milk," a representative of Oakhurst said in September. "All we state in our advertising on our trucks and on our labels is that our farmers pledge that they will not use artificial growth hormones on their cows."

Hmmm so telling the truth in your advertising is illegal in the USA now. The world is getting curiouser and curioser!

It may be The Green Mans penchant for supporting the underdog but it would be good to see Oakhurst win this one.

Read more at Wired News

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Posted by GreenMan at December 18, 2003 07:48 AM | TrackBack
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