When the first series of "Survivor" was on the TV I was captivated. It hooked me in on a number of levels, not the least of which was the amusement of watching "city slickers" try to survive in the rudimentary conditions on a desert island. Not being able to shower oooooh that must have been horrible particularly when you only have the whole pacific ocean to wash in.

The next episode was filmed in Australia I commenced watching with eager anticipation. Sadly the magic had gone. After a couple of episodes I was being to wish that one of those salty's was actually in the river like they kept showing in the intro. It would have broken the monotony.

Anyway several series have come and gone since then that I haven't bothered with, even the men vs women one. Now, in an order to boose the flagging income that invariably comes with flagging ratings, it seems they are introducing product placement in the show. Proctor & Gamble products are to be "subtely" introduced into the format. Procter & Gamble brands to appear in include heartburn antidote Pepto-Bismol, Secret deodorant, Olay skin care and Tide laundry detergent. They will be sitting around smelling sweet in their laundered clothes and not a touch of indigestion amongst them.

Remind me again why I would want to watch this.